Xinfadi agricultural wholesale market was established on May 16th, 1988. At the very beginning of development procedure, the xinfadi market is only a one-hectare small bazaar with 15 administrative staff and 150,000 yuan for initial capital. During the past 33 years, xinfadi market went across its stages of growth and strength under the leadership of President Zhang yuxi. At present, xinfadi market has become a famous agricultural wholesale market which has the largest trade volume in Beijing, and even in Asia. Meanwhile, it has been maintaining the superior brand awareness and influence in the same field internationally.
So far, the area of market has extended to 112 hectares with 1,500 administrative staff. The market has about 2,000 booths and more than 4,000 fixed-point clients. Xinfadi Market trades 18,000 tons of vegetables, 20,000 tons of fruits, more than 3,000 of swine, around 1,500 sheep, about 150 cattle, and more than 1,500 tons of seafood on a daily basis. What is worth mentioning, market has been carrying out the operation principle of “support, enhance and strengthen business” in recent years. Market has incubated 100 wholesale magnates who conducting single product business and top one hundred wholesalers of comprehensive operations. Their lines of business have covered the entire agricultural products field contains vegetables, fruits, meat, grains and oils, seafoods, seasonings and so on. A diversified and integrated market has been formed.
Within the past 33 years, xinfadi Market has been implementing the management philosophy of “pursuing self-development and enriching clients”. Meanwhile, xinfadi market continues to take it as its responsibility to “serving the capital, agriculture, rural areas and farmers”. At the same time, market insists on supplying the food materials for the capital with the admirable moral criteria and high sense of responsibility. Particularly, xinfadi market has been providing more than 80% of food materials for citizens with a clear conscience and good faith. In 2019, xinfadi achieved 12,980,000 tons of transaction volume, with a turnover of 100.6 billion yuan. Among the more than 4,600 domestic agricultural products wholesale markets, xinfadi has ranked first in the country for 17 consecutive years in terms of transaction volume and turnover. Xinfadi market is worthy the name of “giant veggie basket” or “fruit platter”. What’s more, “xinfadi” has become the synonym of Chinese superior agricultural products, the price index number of xinfadi market is regarded as a reliable barometer to effect national agriculture products market price .
In recent years, in order to safeguard the supply of food materials in the capital more stable and reliable, “xinfadi” is striving to “enhance and expand” internationally and digitally. It is currently turning to strengthen the production source and enhance the retail terminal at the same time. Up to now, “xinfadi” has invested and established 14 branch markets and more than 200,000 hectares of farmlands located in domestic main producing areas of agricultural products. Meanwhile, for the sake of stabilizing commodity prices, serving communities, securing steady supply for the capital, xinfadi has built more than 150 convenience store on community doorstep and launched its community outreach fleet of more than 300 delivery trucks in Beijing. The safe and stable supply of agricultural products in the capital is guaranteed and met.
Within the unremitting development of last 33 years, xinfadi has experienced different phases such as “start from scratch,” “from small to large”… not only leading the circulation of domestic food materials, but also facilitating the employment of almost a million farmers directly and indirectly. More than that, xinfadi market has made a great contribution to serving four centers of capital, maintaining stability of capital, safeguarding supply of food materials, boosting agricultural output and farmers’ income.
Therefore, xinfadi market has successively won more than 200 titles such as “National Civilized Market”, “National Key Leading Enterprise in Agriculture Industrialization” and so on. In the meantime, xinfadi market has been awarded as “Top Ten Commercial Brands in Beijing” for consecutive years. In consideration of the magnificent work in “targeted poverty alleviation” and “belt and road initiative”. In 2019, xinfadi market has successively won three awards, "2019 National Innovation Award for Tackling Poverty Alleviation Organizations", “One Belt One Road Special Contribution Award", and " National Unity and Progress Model Collective".
The xinfadi market will, as always, participate in the battle of poverty alleviation and help China's victory in the fight against poverty. Furthermore, xinfadi market will strengthen the agricultural products cooperation with countries along the “Belt and Road”, expand overseas planting bases and seek welfares for people of all countries.
Xinfadi market is currently developing into a modern garden-style agricultural logistics center by partnering commerce, technology, academic communication, and innovation to focus on wholesales, logistics, exhibitions and sales, city delivery and price index formation.